Press Release Distribution

Distribute press releases to journalists who want them!

Properly targeting press release distribution and getting your information into the hands of the right journalist is key.

Get your press release into the hands of the RIGHT journalist, those that cover trends that affect your industry, those who write about your competitors, those who anxiously await perfectly worded press releases full of interesting, informative and opinion changing data that assist journalists in meeting deadlines, adding viewpoints and expanding upon articles in progress.

Take advantage of our extensive press release distribution network. Put your releases out for compliance purposes AND get them into the hands of journalists who want to read them!

In addition to avoiding wasting the time of busy journalists by sending them materials that do not apply to their area of expertise, take solace in knowing our staff writers have extensive Journalism and Investor Relations experience and are trained in properly employing effective and impactful wording, while staying well within the SEC guidelines for publicly -traded companies to ensure proper and fair disclosure and dissemination of sensitive information and data.

• Distribution: Standard releases target THOUSANDS of journalists who follow and develop articles related to your industry
• Compliance: Fully SEC compliant through our distribution partner
• Enhanced Visibility: Increase visitor traffic through our complimentary services.- SEO enhancements - Social Networks - Facebook - Myspace - Wallst.net - Twitter - "In the News" Blog
• Target Audience: Accurately pin-point mainstream audience or highly apecialized audience using our robust database

Receive proof of press release distribution! A Wirewatch report will be sent to you including direct links to your press release which will be on more than 40 websites (e.g. Google, Yahoo!, etc.)

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Press Release Writing

Let us handle your press release writing needs!

It's very simple, leave the writing to the professionals. Press releases are written by journalists for journalists in AP and or Chicago writing style. Often times releases written in the wrong format or that do not adhere to standard journalistic procedure and never make it past the inbox.

Our writers know exactly what journalists and editors are looking for. If a release is properly researched and written in accordance with industry style standards, large portions of company-distributed press releases often times appear in periodicals nearly verbatim. Newspapers and periodicals need content, everyday more content is needed and they simply do not have time to do edits to get a piece into proper journalistic form by their daily deadline. If presented in the proper form, your company (with our help) can supply that content.

This is the most important part of any release. The right release in the hands of the wrong journalist is a waste of everyone's time. Our writers can craft your press releases to effectively identify with both the investment community and the editorial and media industries.

We have writers available 24/7 to fill our your needs

Our writers know just how to position a press release and establish journalistic tone to already existing amateur release.

Our writers are all former journalists and know how the overworked and underpaid wordsmith mind works. We help you find compelling angles to get these writers excited about your company. What you do, why you do it, and why you do it better than anyone else.

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Editorial & Media

Editorial and Media campaign

There is no greater advertisement than having your company profiled by the media in an article.

An unbiased review of a product or service in a repected newspaper or periodical is exponentially more valuable than an advertisement with equal visibility.

PR is advertising diguised as news and therefore holds much more weight in swaying public opinion on a specific issue, product or service than any clever advertisement could ever dream to do.

Media studies show a news story can be as much as 50 times more effective as an equal amount of ink devoted to an advertising piece while incurring only a fraction of the cost. A properly executed media campaign takes time and careful planning in part by disseminating press releases according to a strict schedule saving a pivotal announcement for each new release that crosses the wire.

This creates an atmosphere of anxious excitement at the mention of a news release from your company and helps create an opportunity for leverage with specific journalists and building a trust with these writers and their media outlets.

In time they will come to find out only REAL news is sent over the wire by your company and you will not be known as a company continuously sends out non-news, filler-type releases. The practice of repeatedly barraging journalists with non-news releases you would be lucky if any journalist worth his weight in salt would even bother to open your email.

A good media campaign will be prepared to have a minimum of 3 well-crafted releases monthly.

An effective media campaign will have a schedule of releases at its core to send in succession at strategic times, disseminating specific, targeted information at calculated times.

Editors like stories that sells papers, so tying-in a special event in with a press announcement tends to stir public interest, which sells more papers, which increases circulation, which in turn increases ad revenues.

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